Using Productized Consulting as a Pathway into SaaS w/ Ward Sandler

In this episode Ward takes us through his journey from Sales to Saas. His first step was consulting, but instead of sales he and his partner learned how to build websites and applications from scratch. Next, he identified a market perfect for Productization to get off of the feast and famine cycle.
Using Productized Consulting as a Pathway into SaaS w/ Ward Sandler
Subscribe And Leave A Review:

In this interview I talk to Ward Sandler of MemberSpace. A platform agnostic membership tool that makes growing a membership business a no brainer.

In this episode Ward takes us through his journey from Sales to Saas. His first step was consulting, but instead of sales he and his partner learned how to build websites and applications from scratch. Next, he identified a market perfect for Productization to get off of the feast and famine cycle. Finally, they built Memberspace. The problem Memberspace solves was easily identified by listening to the customers they already supported. (1:51)

Enjoy!

Key Takeaways

[23:30] – Look to the data you have access to for business opportunities. Sure finding a new “idea” sounds fun, but your next business is often right under your nose.

[27:30] – Being early to a platform can give you a competitive advantage and a distribution channel that you wouldn’t get waiting until something is more widely adopted.

Today’s episode is brought to you by ProcessKit.

If your operation needs to become more efficient and more predictable so that your team never lets anything fall through the cracks then it is time to implement ProcessKit. A process driven project management software great for powering client services businesses. It is especially built with productized services in mind.

If you would like expert help with improving you processes and automations ask about our ProcessKit Implementer service. Request your free demo and trial here.

Great! You’ve successfully signed up.

Welcome back! You've successfully signed in.

You've successfully subscribed to Productize & Scale.

Success! Check your email for magic link to sign-in.

Success! Your billing info has been updated.

Your billing was not updated.