Productize & Scale
Productize Podcast

[31] Launch, validation, and first customers for Bot Academy w/ Andrew Warner of Mixergy

April 14, 2020
Join The Productize Newsletter

Subscribe and leave a review, would ya?

Apple Podcasts Spotify Pocket Casts Overcast Castro RSS

Download MP3

Well, you know this guy… it’s Andrew Warner! This time around we’re talking something that maybe you are not so familiar with: Bot Academy, Andrew’s new company.

You probably expected me to say Mixergy, right? Well of course that’s going strong several years in. But we talk about Andrew’s new thing around Facebook Messenger bots. It’s still in early days and we cover the backstory of where it came from. Andrew shares a very smart way to validate ideas, how he got his first early costumers, the launch process, and also the process for delivering the service, which includes training at the same time.

Tune in to hear Andrew talk about this cutting edge marketing tool that can replace your email list.

By the way, Andrew also posted the video of this interview over on Mixergy, you can watch that here.  Enjoy!

Episode Notes

[1:50] Why Facebook Messenger bots took Andrew’s attention while trying to improve email open rates.

[8:37] Evolution of building Bot Academy. Validating by fake charging instead of pre-selling.

[16:31] Why Andrew got personally involved in starting a business around Facebook Messenger bots.

[27:41] Pros and cons of leveraging Mixergy brand for Bot Academy. Tactics to validate success without biases. Current challenges to scale and thoughts on how to evolve to a new business model.

[38:42] Best practices when setting up bots. How chat bots compare with email newsletters.