How Smarter Positioning Helps You Grow (by Doing Less) with Philip Morgan

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Philip Morgan and I had a great conversation about Positioning. It’s all about “positioning” yourself as a specialist—even when that’s a scaring thing to do!

You’ll learn:

• How to get over the fear of *not* doing everything for everyone
• Specific steps you can take to narrow your focus
• How to communicate what you do your ideal client
• How to use Positioning in your Productize Service

Links:

• Philip Morgan’s book on Positioning
• Philip on Twitter
• Productize Crash Course