How Smarter Positioning Helps You Grow (by Doing Less) with Philip Morgan
hosted by Brian Casel·
April 14, 2020·
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Philip Morgan and I had a great conversation about Positioning. It’s all about “positioning” yourself as a specialist—even when that’s a scaring thing to do!
- How to get over the fear of *not* doing everything for everyone
- Specific steps you can take to narrow your focus
- How to communicate what you do your ideal client
- How to use Positioning in your Productize Service