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Productize Podcast

[81] An outbound sales process for client services w/ Rich Staats

hosted by Brian Casel
June 18, 2020
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In this interview I talk to Rich Staats of Secret Stache, a development agency purely focused on partnerships with Creative Agencies.

Rich takes us through how he has been inspired by bootstrapped SaaS and Productized Services to create a development agency model that can generate the same type of margin that a software business can. He talks about process, market focus, and even walks us through his rather unique outbound sales process. This episode is packed full of real examples and details for how to approach an agency business model. (7:45)

Also, Brian answered this question on YouTube, how to keep a high quality standard when outsourcing?

Brian has three tips that he covers that helped him break the cycle when he was freelancing. (0:33)

Enjoy!

Key Takeaways

[43:30] – You can spend much more time and resources acquiring a customer when your lifetime value is huge.

[46:44] – The difference warm vs cold leads make in conversions rates is very noticeable. How can you optimize for generating more warm leads?

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