Productize & Scale
Productize Podcast

[76] Going ‘premium’ in the podcasting space w/ Harry Morton

July 15, 2020
Join The Productize Newsletter

Subscribe and leave a review, would ya?

Apple Podcasts Spotify Pocket Casts Overcast Castro RSS

Download MP3

In this interview I talk to Harry Morton of Lower Street, a premium podcast production service. With a focus on businesses and brands, Lower Street delivers podcasts for growing your audience, lead generation, or even internal communication.

Harry covers how he built and grew a premium productized service in a space with a lot of hobbyists. He talks about how that effects everything from copywriting, pricing, and delivery.


Also, Brian answered this question on YouTube, how do you “Hack” uncertainty?

Key Takeaways

[27:19] The way you show value to a customer is not always the most common metric. For Harry it is not always about generating the most listens to provide value that is worth the price paid, but about bringing in the right audience and leads for the brand.

[31:06] When offering a service that provides such a vary range of value depending on the customer doing per customer pricing can be the best choice.

Today’s episode is brought to you by ProcessKit.

If your operation needs to become more efficient and more predictable so that your team never lets anything fall through the cracks then it is time to implement ProcessKit. A process driven project management software great for powering client services businesses. It is especially built with productized services in mind.

If you would like expert help with improving you processes and automations ask about our ProcessKit Implementer service. Request your free demo and trial here.