Productize & Scale
Productize Podcast

[70] Scaling a Facebook Ads Agency by Staying Solo w/ Vincent Nguyen (Growth Ninja)

November 2, 2022
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Today I’m talking to Vincent Nguyen (pronounced like win). He is the founder of Growth Ninja. That’s a Facebook Ads productized service.

This is a very technical interview. We dive deep into the nitty-gritty of running a service.

We talk about how he work with clients, how he structured his service, and his unique pricing model for this kind of service.


Episode Notes

[2:27] Performance-based pricing model.

[8:42] How Vincent chooses and identify his clients. Why someone would outsource Facebook Ads.

[12:56] Examples of a scaling problems and counter-intuitive challenges. Optimizing for Facebook whims.

[19:36] Strategy to start a campaign with Facebook Ads.  What to show first time to a complete stranger.

[24:05] Thoughts on servicing B2B vs B2C companies.

[27:23] How Vincent started Growth Ninja from a dinner with Neil Patel. The story of his video for a position in Empire Flippers.

[38:04] The day-to-day of a solo operator. Time spent in administrative, analysis, and creative.

[44:11] Logistics to get payed with a performance-based model. Issues with attribution.

[47:18] What to keep in mind about Facebook Ads in 2018.