Productize & Scale
Productize Podcast

[68] Traction & Growth in WordPress Maintenance as a Service w/ Joe Howard

April 14, 2020
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Today I’m talking to Joe Howard. He is the founder of WP Buffs, a WordPress maintenance productized service that had a massive growth in the last 3 years.

He also runs WPMRR a robust video course that teaches WordPress professionals how to implement, sell and execute ongoing care plans for their clients and increase their revenue every single month. Alongside that, The WPMRR WordPress podcast entirely focused on growing successful WordPress businesses and monthly recurring revenue without taking itself too seriously.

We talk about Joe’s journey, being a salary employee even through the launch of WP Buffs and finally going full time into his side project.

Joe shares how he’s been able to scale the team with freelancers and lessons learned building a remote team culture. Also structuring the productized service, analyzing competition, segmenting different customers, pricing, marketing, and more!


Episode Notes

[7:06] How WP Buffs treats custom plugins compare to the more common ones.

[11:49] From Public School teacher to productize business, skipping freelancing.

[27:21] Launch and getting first customers. Leveraging the weak points in competition. A business model involving nurturing agencies-clients relationships

[32:29] Running a remote team and making it feel a team. The water-cooler tactic to provoke serendipity.