Productize
Productize & Scale
Productize Podcast

[63] Growing a SaaS from 0 to 5000 Photographer Customers w/ Nate Grahek (Sticky Albums)

hosted by Brian Casel
April 14, 2020
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Today I’m talking to Nate Grahek from StickyAlbums.com and Sticky.blog. He offers products for professional and prosumer photographers business owners.

Nate shares lots of interesting tactics he used over the years to dig into the professional photographers niche. He had an amazing growth from 0 to 5000 paying customers in just 2 years.

Nate is very talkative and open. We talk about viral marketing tactics where his clients are the ones to help spread the word. Also, we talk about growing a team but keeping it lean and mean and quitting his job to dive full time in his project.

Enjoy!

Episode Notes

[6:48] How Nate had the blip to create Sticky Albums while shooting high school senior portraits on the side.

[15:30] Big Groupon style launch for the concept. Delivering the SaaS in 30 days.

[26:53] Paying to access other people’s audiences to promote the product. Leaving the 9 to 5, family, and first hires.

[34:21] How to know when to hire and when to build new products.

[45:48] Using Videos to communicate with everyone, even when replying to customers and hiring.

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