Productize & Scale
Productize Podcast

[55] Building Software for Hiring Software Engineers w/ Vincent Woo

April 14, 2020
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Today you’re going to hear my conversation with Vincent Woo. He is the founder of, a software that helps companies hire Software Engineers.

The software is pretty cool. I, as the interviewer, can see in real time on the screen the interviewee writing and rendering code.

But we’re not getting too technical on this interview. We talk about how he came up with the idea after working at Amazon and Google.

He needed to hire people himself and found a pain point when running into troubles. He built the tool on the side. Is impressive how he managed to reach high revenues with a small team of 4.

We talk about all what he learnt along the way such as selling to enterprise, to figuring out pricing, to showing a live demo before asking for payment, and more.


Episode Notes

[1:28] Vincent’s bad experience at the biggest software companies, Amazon and Google.

[10:25] A refreshing experience at a small clothing startup company.

[14:13] How Vincent started CoderPad after endless frustrating hiring interviews with software companies.

[21:48] First customers and getting customers without a blog.

[28:02] Pricing and don’t being afraid to charge more. What’s behind the Enterprise form.

[34:31] Team and keeping everything small.