Productize & Scale
Productize Podcast

[49] Community-Driven Marketing for a WordPress Product w/ Chris Badgett (LifterLMS)

April 14, 2020
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Today I’m talking to Chris Badgett, Co-Founder of LifterLMS (Lifter Learning Management System). That’s a very popular WordPress plugin for creating a course and/or a membership site. I’m actually using it myself for the Productize Course.

Chris’s done an incredibly job building a community around his product and brand. He has done a lot with Facebook Groups and connecting with customer on a regular daily basis, and Chris shares his unique tactics for this.

We talk about the WordPress market using the Freemium model. Chris knows this space very well and I think there’s huge opportunity in this ecosystem.

Then of course, we talk about combining services with software products. At Lifter they’ve been doing it with great effect, offering their course software plugins, with done-for-you setting up course/membership sites.


Episode Notes

[1:36] From helicopters in Alaska to building websites, to building WordPress plug-ins.

[10:44] Transitioning from Paid to Freemium Add-On or Appstore model.

[17:12] Building Community. Specific tactics, tips and rituals to build community.

[30:48] Matching services to go with the product.