Productize & Scale
Productize Podcast

[48] Bootstrapping Software Products w/ Ian Landsman

April 14, 2020
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It’s the Productize Podcast 2018, Happy New Year!

Back out to January, it’s cold outside but here I am, staying warm inside recording podcasts.

Today I meet Ian Landsman. He is the founder of UserScape. Ian’s been around for few years now, bootstrapping and sustaining a self-funded software company.

Ian’s been involved in quite few different projects. HelpSpot, the help-desk software it’s been the bread and butter, but he’s been heavily involved in the Laravel/PHP community – he built a job board, a conference, and a recruiting service.

In this interview we talk about a new product that he is just getting off the ground this year, a SaaS with the freemium model called

We talk about marketing and shady tactics, and how to play it straight in 2018, and why that’s what works.

Also, we talk about bootstrapping, stair-stepping and sustaining a business and having the flexibility to take it slow.


Episode Notes

[2:39] Involving yourself in many projects.

[11:33] LaraTalent. Building a marketplace in the HR space.

[23:09] Shady marketing tactics. The importance of building a Community. Community vs Audience.

[32:17] building a Net Promoter Score surveys (NPS). Freemium vs Paid.

[50:25] Thoughts on business models for 2018.