Productize & Scale
Productize Podcast

[42] Productizing LinkedIn Lead Gen (with a Guarantee!) w/ Jake Jorgovan (LeadCookie)

April 14, 2020
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LinkedIn is definitely a social network that I am not totally at a speed on. I had a profile on it, for ever, for years, but is just abandoned and not kept up to date. And I know there’s so much I can be doing on that platform to connect, network, and generate leads for my businesses.

Today you’ll hear my conversation with Jake Jorgovan, the founder of LeadCookie. It is a productize lead generation service focused on LinkedIn.

Jake’s been able to build and launch a really successful productize service offering in really short amount of time. In his very first 4 months he went from zero to nearly $20k a month in recurring revenue.

We cover the whole process of how he built this up, how he validated it, how he got his first customers, how he figured out the process to deliver it.


Episode Notes

[2:12] What LeadCookie do, and how it grow spectacularly even turning away most of their leads.

[10:43] How Jake transitioned into productized services and his first attempt packaging cakes as a marketing tactic.

[32:59] Setting clients’ expectations and refining the on-boarding process. How LeadCookie is structured today and what roles are they filling up. Exact details of the on-boarding process.


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