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Productize & Scale
Productize Podcast

[34] Un-Productizing a Conversion Rate Optimization service w/ Josh Frank

hosted by Brian Casel
April 14, 2020
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Today on the show we’ve got Josh Frank, the founder of Test Triggers. That’s a productized service focused on Conversion Rate Optimization (CRO) for e-commerce stores.

Joshua’s been out with this over 3 years now. In his words, he built this productize service, then tore it down and built it up back again, so we get the whole story about this decision.

Josh was one of the very first people that I connected with through my Productize Program. He was able to leave a full time position and pretty quickly transition into this productized service offering. He found success early on and evolved over time. So we talk about this story and how he scaled and adapted to the point he felt comfortable.

Also, Josh describes his marketing strategies, gives tips and tricks about CRO, and shares useful tools when it comes to optimize conversions on our sites.

Special Conversion Research tools for Productize podcast listeners:

Enjoy!

Episode Notes

[1:33] How Josh used his experience working for e-commerce stores to start his company. Why Josh understands better than others his clients’ psychology.

[14:15] How Conversion Rate Optimization works.

[19:13] Why Josh “un-productized” his company at one point. How he let clients go to focus on more profitable ones.

[34:02] Examples of how Customer Research works. Tools and tips for CRO.

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